- No products
KEEPING
TRADITION
ALIVE
We are Joana and Alexandre, and our heritage has inspired us to create something truly special.
We are delighted to share our story with you.
Our story dates back to 1955
in the heart of Gondomar, a town steeped in Portuguese jewelry craftsmanship.
It all began when our grandfather, José, established a traditional jewelry workshop. Little did we know that this beginning would shape the course of our family's history.
Years passed, and our mother, Rosa Amélia, became one of the few women in jewelry distribution. Her pioneering spirit deepened our family's love for jewelry-making, evolving it into a cherished legacy. In 2017, we, Joana and Alexandre, the third generation, embraced this legacy, bringing Portugal Jewels to life.
Our passion for preserving Portuguese traditions inspired us to infuse traditional jewelry design with a modern touch. At Portugal Jewels, our purpose is simple: to create jewelry that embodies the essence of Portugal. Each piece tells a story, from the symbolism it holds to the expert craftsmanship behind it.
We believe our jewelry allows you to wear history and make your own. Each piece captures moments and emotions, becoming a part of your unique story.
Join us on this journey to discover the essence of Portuguese jewelry, where each piece is a timeless treasure.
our values
Tradition and Heritage
We are committed to keeping Portuguese tradition alive by honoring and preserving the rich heritage of Portuguese jewelry-making while celebrating its cultural significance.
Craftsmanship
We place high value on the meticulous artistry and expert craftsmanship that go into every piece, all proudly crafted in Portugal.
Family
At our core, family is everything. We craft each piece with the same love and care we would give our own, preserving Portugal's heritage for families to pass down through generations.
Timelessness
We are committed to creating jewelry with enduring designs, ensuring that each piece stands the test of time and remains cherished across generations.